Mission Statement

Decibl exists to amplify the audacious.

We support the risktakers. We support the people who strive to build great businesses.

We do this through digital marketing consulting and services. We help owners and marketers cut through the noise and confusion of the modern digital marketing space. We deliver clarity, speed, and results to help businesses market with efficiency and volume.

Who DECIBL Serves

Who we are for?

The risktakers. The audacious. The builders. The strivers.

We work with people who have a stake in the success or failure of their businesses. Founders, startups and the marketing leaders of small and medium businesses.

We are not a ‘big business’ agency. We don’t want to work with large businesses. Instead, we want to help build them. 

In fact, if a client grows large enough, we’ll recommend they hire their own internal marketing team. Then we’ll gladly train that team. So they can fire us. We’ll celebrate the parting of ways as a mission accomplished.

From Our Co-Founders

From Dez

There are three key factors behind why I branched out to co-launch DECIBL.

1. I want the work to make an impact.
2. I became disillusioned with the standard agency model and the lack of trust agencies so often saddle themselves with.
3. AI is forcing marketing to evolve, creating an opportunity to help businesses navigate it.

Impact

After 10 years in digital marketing, I found myself working with some pretty large companies. I was the Director of Search at a large agency. I was being flown to New York and London for major client meetings. I’d built a roster of household names I could claim as current or previous clients.

But I wasn’t making a difference.

The work I was doing for these mega companies was fading into endless layers of bureaucracy. 

No one cared. 

Deadlines, budgets, buzzwords, tactics, integrated agency teams, priorities, posturing, pivoting, pomp, bullshit.

Trust

I’ll always remember what I heard at a marketing conference in 2023.

“I don’t trust agencies,” someone said. “Yeah, me either” said another.

I had yet to introduce myself as Dez from an agency.

Working on the inside of an agency, I understand too well why they struggle to gain trust.

Services are often oversold and underdelivered.

Clients get overshadowed as soon as the agency signs a newer, bigger client.

Agencies get stuck in their own world – flaunting vanity metrics, obscuring poor performance and throwing obtuse amounts of resources into building reports that no one wants to read. 

I wanted to build the anti-agency agency. One that surfaces truths even if they’re hard truths. One that explains, clarifies and cuts out all the vanity to deliver what matters. An agency that amplifies instead of drains. 

AI

The significant growth of AI has created an entirely new opportunity in marketing.

Working in the search engine marketing space, I got to be very involved with how agencies are reacting to it, but was dissatisfied with what I saw. 

I saw big agencies moving too slow. I saw smaller agencies moving quick but spreading misinformation. 

Rather than sit on the sidelines of a large agency, watching from the molasses as smaller agencies sell quick misinformation, I decided to branch out. With that, DECIBL was born.

We’re founded on this AI transformation, allowing us to move faster than big agencies, but with honesty and hard truths at our core. 

From Billy

1. I want to deliver an honest service.
2. I want to be personally accountable to all my clients and create lasting relationships with them.
3. I want to help people become more financially secure by improving their businesses.

Trust

Marketing is ever-evolving. It is a theoretical framework. There are those who will tell you that their methods are concrete, and they can guarantee a particular result. Given the immense number of variables the marketplace offers at any given time, that strikes me as disingenuous. The guarantee I offer is commitment. We will use the best tools available and provide data-driven recommendations to produce the best possible results, but we will be honest in that the only guarantee we can offer is that we are committed to doing the absolute best possible work for our clients. We will always be by our clients’ side in this journey, remaining agile and adaptable, without claiming to know it all. There is a degree of humility that is missing from most marketing firms. We want to bring the trust back into marketing. It is as much an art as a science, and the playing field changes almost daily. With the advent of AI, that is as hard a truth as ever. We’re committed to navigating the new landscape for our clients with scientific rigor and Spartan work ethic.

Relationships

Interacting directly with business owners and their teams allows us to truly KNOW your business. Our goal is to engage with processes that are already successful and amplify them. Discovery and bolstering of weak areas combined with personal familiarity of your business allows us to act as a true partner in your marketing work. Having this direct accountability to clients is one of the great strengths of a small agency. You know exactly who you are dealing with. There is no bureaucracy to cut through. Our leaders are as hands-on as the rest of the team. Being directly involved in the work is important, as it produces a level of quality control that large firms lose in translation.

Bottom Line

What’s the point of all this? Short answer: the bottom line. Financial security for every client is our goal. Growth of revenue is the core goal of marketing. We will use our knowledge and tools to promote growth in your business to increase revenue and profit. If marketing is a liability rather than an asset, it’s being done wrong. Any costs associated with marketing should pay for themselves many times over, or we haven’t done our job. This is why we don’t insist on long-term contracts. This is why we put in face-time with every client. This is why being directly involved in the work is so important to us. This is your livelihood. This is the livelihood of your employees. Rising tides raise all ships. Let’s make some money together and improve everyone’s quality of life!